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SINNLA SPORTS UNITED

Inspiring Performance.
United by Passion.

01 FITNESS Discover
02 TEAMSPORT Discover
03 OUTDOOR Discover
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THE NEXT GENERATION SPORTS PLATFORM

THE FUTURE OF SPORTS IS UNITED.

SINNLA SPORTS UNITED carries forward the vision of Europe’s leading sports platform, uniting the best online shops, brands and communities under one roof. We develop, operate and market the most far-reaching sports platforms for Bike, Tennis, Outdoor, Team Sports, Swimming, Running, Fitness and many more. With over 100 proprietary webshops in more than 20 countries, over 7 million active customers and more than 1,000 brand partners, we are one of the largest sports commerce platforms in the world. Our mission: to actively shape the future of sports. For millions of sports enthusiasts worldwide. Driven by technology, passion and community.

01

TECHNOLOGY

PLATFORM &
INNOVATION

We develop and operate high-reach web portals and innovative applications tailored to the needs of athletes. Data-driven. Scalable. Future-proof.

02

COMMERCE

MULTI-VERTICAL
E-COMMERCE

We unite the leading online shops for Bike, Tennis, Outdoor and Team Sports. Over 100 proprietary webshops in more than 20 countries with over 7 million active customers worldwide.

03

COMMUNITY

HELLO SPORTS
APP ECOSYSTEM

We connect millions of sports enthusiasts through our HELLO SPORTS App. Loyalty, community and commerce in one platform. Your sport, your world.

WEBSHOPS IN 20+ COUNTRIES

ACTIVE CUSTOMERS

ANNUAL ONLINE VISITORS

BRAND PARTNERS

OUR SPORT VERTICALS

SPORT FOR EVERYONE.

From Bike to Tennis, from Outdoor to Team Sports – SINNLA unites the leading online shops for all sports under one roof.
Discover your world.

01

BIKE

02

TENNIS

03

OUTDOOR

04

TEAMSPORT

05

SWIM

FLAGSHIP APP

HELLO
SPORTS.

Your sport. Your world. The HELLO SPORTS App connects millions of sports enthusiasts, rewards every activity and gives you access to exclusive benefits across all SINNLA SPORTS UNITED shops.

Activity Tracking
Connect your smartwatch and record every athletic performance.
Gamification
Earn points for activities and reach new levels.
Loyalty Rewards
Redeem points as discounts in over 100 online shops.
Community
Connect with athletes worldwide and share your achievements.
LEARN MORE →
Your Sport
HELLO SPORTS
2.840
Points
Gold
Status
47
Activities
🚴
Morning Ride
42 km · 1h 38min
+120 Pts
🎾
Tennis Match
90 min · 3 Sets
+85 Pts
🏊
Swimming
2,000 m · 45 min
+95 Pts

INVESTOR RELATION

GROWTH
WITH VISION.

SINNLA SPORTS UNITED is one of Europe’s largest sports commerce platforms. We offer investors and strategic partners access to one of the most dynamic growth markets in the world.

01
Growth through Acquisition
Acquiring leading online sports retailers to accelerate growth in new markets and categories.
02
Platform Ecosystem
Leveraging data, technology and logistics to support proprietary shops and third-party providers.
03
Strong Private Labels
Developing award-winning private label brands based on customer data and market trends.
INVESTOR RELATIONS →
100+
Webshops
20+
Countries
7M+
Customers
1,000+
Brand Partners
"SINNLA SPORTS UNITED combines the vision of a global sports platform with the agility of a modern technology company. A unique investment opportunity in the growing sports commerce market."
SINNLA Sports United – Investor Deck 2026

SINNLA SPORTS UNITED NEWS

NEWS &
UPDATES.

SPONSORING
SINNLA SPORTS UNITED SPONSORS FIRMENLAUF BAYREUTH 2026
March 15, 2026
INVESTOR RELATIONS
SINNLA ON GROWTH TRACK: 7M+ CUSTOMERS
March 12, 2026
HELLO SPORTS
HELLO SPORTS APP: YOUR SPORT, YOUR WORLD
March 8, 2026
PERFORMANCE INSPIRING  ·  SINNLA SPORTS UNITED  ·  HELLO SPORTS APP  ·  PERFORMANCE INSPIRING  ·  SINNLA SPORTS UNITED  ·  HELLO SPORTS APP  ·  PERFORMANCE INSPIRING  ·  SPORTS UNITED  ·  HELLO SPORTS  ·  PERFORMANCE INSPIRING  ·  SPORTS UNITED  ·  HELLO SPORTS  · 

READY FOR
THE FUTURE
OF SPORTS?

GET IN TOUCH →